Course presentation

Course Level: 

Introduction / Basic level course..


Course Description:

Effectively managing demand is key to a well-functioning supply chain. Demand Management is more than just forecasting—it’s about integrating demand and supply to improve efficiency, reduce uncertainty, and align strategic goals across an organization.

This course will introduce you to Demand Supply Integration (DSI) and explain how businesses can bridge the gap between sales, marketing, sourcing, logistics, and operations to optimize decision-making and resource allocation.


Learning Objectives:

  • What Demand Management is – Learn how estimating and managing customer demand shapes operating decisions.
  • How Demand and Supply Work Together – Understand the roles of marketing, sales, sourcing, and operations in balancing supply and demand.
  • The Sales & Operations Planning (S&OP) Process – Discover how businesses align demand forecasts, capacity planning, and financial goals to avoid costly mismatches.
  • Common Challenges in Demand Management – Explore real-world problems businesses face, such as unrealistic sales forecasts, financial pressures, and misaligned strategies.
  • How to Integrate Demand Across the Supply Chain – Learn best practices for collaborating with suppliers, manufacturers, and customers for seamless supply chain operations.


Who Should Enroll:

  • This course is designed for beginners and professionals alike, offering practical insights into how supply chains function in both local and global contexts. 

  • Through engaging content and selected video resources, you’ll gain the knowledge needed to understand and navigate supply chain dynamics effectively.


Why This Course:

By the end of this course, you’ll have a solid foundation in Demand Management principles and understand best practices.

Course curriculum

    1. Learning Targets

    1. Demand management (10 min)

    2. 5 key aspects to understand about bottlenecks

    1. Demand Management Quiz

    1. Summary of the course

    2. Blog: Recommended reading

    3. Reflections after the course

About this course

  • Free
  • 7 lessons
  • Basic level - Operative role
  • 15-20 min to complete
  • Quiz and Certificate

YouTube Collection

Selected to fit the Learn How to Source Learning path

At Learn How to Source (LHTS), we believe in providing high-quality, accessible learning resources for procurement and supply chain professionals. To enhance your learning experience, we have carefully curated a collection of relevant, accurate, and high-quality YouTube videos that align with the buyer’s learning journey.

These videos are sourced directly from YouTube and remain published on their original platforms. LHTS provides a window into these resources, ensuring learners have easy access to valuable insights without altering or republishing the content.

Since all videos are freely available on YouTube, LHTS does not charge any fees for accessing them. However, we enhance the learning experience by integrating quizzes and a completion certificate, allowing you to track your progress and solidify your understanding.

For full transparency, each course includes references to the original video sources, ensuring credit is given to the content creators while offering you a seamless and structured learning experience. Also, you might discover a new learning path, outside the buyer role oriented one LHTS provides. 

Explore our curated video collection and advance your knowledge with confidence!

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About Learn How to Source

Learn How to Source is an online platform based in Sweden, offering a range of procurement courses accessible globally. It serves as a community where procurement experts share their knowledge through online courses, designed for various experience levels from introductory to expert. Courses are concise, about 30 minutes each, and cover different aspects of procurement, tailored for different buyer roles. The courses focus on practical knowledge, presented by seasoned professionals, and include quizzes and certificates. They can be accessed from any device, emphasizing microlearning for flexibility and efficiency.