Course presentation

Course Level: 

Basic level course.  Approx: 25-30 minutes.

Course Description:

Welcome to our basic level course on Market Analyses for procurement professionals. This course is  designed to answer fundamental questions about market analyses: What is it? Why is it important? When should a buyer conduct it? And most crucially, how is it executed effectively? As a key component in the procurement process, understanding and executing market analyses can significantly enhance your strategic decision-making and sourcing capabilities.

Learning Objectives:

  • Defining Market Analysis: Gain a clear understanding of what a market analysis entails in the context of procurement.

  • Importance of Market Analysis: Learn why conducting a market analysis is critical for informed purchasing decisions.

  • Executing Market Analysis: Master the steps and methodologies involved in executing a thorough market analysis.

  • Applying Analysis Insights: Learn how to apply the insights gained from market analyses to your procurement strategies.

Who Should Enroll:

  • Procurement professionals looking to enhance their market research skills.

  • Buyers and supply chain managers seeking to make more informed procurement decisions.
  • Anyone in the procurement field interested in learning about market analysis.

Why This Course:

By joining this course, participants will acquire the knowledge and skills necessary to conduct effective market analyses, leading to more strategic and successful procurement decisions. You will be equipped to better understand market dynamics, anticipate trends, and identify opportunities and risks, making you a valuable asset to your procurement team.


    1. Download the Slides shown in the course

    2. Defining market analyses, the purpose of a market analyses and how do the process connect to other Procurement Processes.

    1. The structure and content of a a market analyses.

    1. Questions to help you verify that you meet the Learning Objectives.

    1. What have we learned.

    2. Reflection after the course

About this course

  • €20,00
  • 8 lessons
  • Basic level - Tactical buyer role
  • 15-20 min
  • Quiz and Certificate

Instructor is Fredrik Axelsson

Senior instructor. Fredrik Axelsson

Meet Fredrik, a seasoned procurement professional from Gothenburg, Sweden, with a Master's in Economics from Gothenburg University and an Executive MBA from Stockholm Business School. With roles at LM Ericsson, Solectron Sweden AB, Axelson Purchasing Resources AB, Saab AB, and Alstom/GE, Fredrik has amassed expertise in sourcing and procurement. In 2017, he launched Sourcing Partner, a procurement consultancy firm how also own and manage Learn How to Source. Fredrik's diverse experience spans from Operative Buyer to Sourcing Director and roles like Commodity Manager and Business Development, in line organizations and projects, including industries like banking and manufacturing. Fredrik's story is one of continuous growth, learning, and adaptation, making him a well-rounded professional with a wealth of knowledge to offer.

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About Learn How to Source

Learn How to Source is an online platform based in Sweden, offering a range of procurement courses accessible globally. It serves as a community where procurement experts share their knowledge through online courses, designed for various experience levels from introductory to expert. Courses are concise, about 30 minutes each, and cover different aspects of procurement, tailored for different buyer roles. The courses focus on practical knowledge, presented by seasoned professionals, and include quizzes and certificates. They can be accessed from any device, emphasizing microlearning for flexibility and efficiency.